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Pratik Shah

How Can Your Customers Create Better Labels? ~ T-shirt Design Software and Web to Print Blog - Brush Your Ideas

If you sell printed labels online, a label design software can help your customers create better labels. The question is, how?

Pratik Shah

Pratik Shah

How Can Your Customers Create Better Labels? ~ T-shirt Design Software and Web to Print Blog - Brush Your Ideas

If you sell printed labels online, a label design software can help your customers create better labels. The question is, how?

Pratik Shah

Alright T-Shirt E-Store Owners, The Moment of Truth! ~ T-shirt Design Software and Web to Print Blog - Brush Your Ideas

If you are an e-retailer of t-shirts and your answer to the above questions is “Yes”, you cannot be selling the same old t-shirts under the pretext “But ours look different!” Or, “Our T-shirts are made up of better material”.

Pratik Shah

Stick It Right: Things to Know Before Starting a Sticker Making Business

If you are into the business of selling stickers online or are thinking about venturing into one, this article is for you. Now, stickers come in all sorts of shapes, sizes, and types. And to be able to provide your customers with the stickers of their choice, you would have to mull over a lot of things.

Pratik Shah

5 Quintessential Elements of a Product Designer Tool | CustomerThink

if you are looking forward to integrating a product designer tool with your website and you think that a product designer tool is nothing more than a product,you will find yourself investing thousands of dollars into it. Initially

Pratik Shah

5 Quintessential Elements of a Product Designer Tool

5 min read

If you belong to the ecommerce terrain, the chances of you not knowing about product customization software are quite rare. These days, such tools are more commonly known as Web to Print designer tools. So, what does a web to print tool entail? Is it just a tool that facilitates the users to design, customize and buy personalized products from the internet? Or is it more than that?

Well, if you think that a product designer tool is nothing more than a product, you will find yourself investing thousands of dollars into it. Initially, it would look all nice and fancy with overloaded features. But later, it might disappoint you when it comes to offering what it promised. Some recent studies have shown that the hitches in the implementation of online product designer start with its adoption. And hence, nearly 90% of companies need to change their perspective about product designer tool and see it more as a solution.

If you are looking forward to integrating a product designer tool with your website, you need to ensure that it has certain features. Take a look at some of them given below:

User-Friendliness

Remember the looks you exchange with your friend when someone enters the room? Or the silent smirk you and your partner exchange when both of you find something amusing? Such instances are quite telepathic. If we apply the same phenomenon in the digital arena, it would be known as digital-telepathy. The product designer tool that you integrate with your website should offer the same to your customers.

It should be able to communicate what it wants and enable the customers to design the products with ease. One of the major benefits of any company that integrates this tool is to simplify their marketing activities. When you invest into one of these, have a demo of customization, ordering, payment gateway etc. If the need is, also check the product from the perspective of end users and ask questions. Ensure that no matter how good looking the interface is, it offers ease of use.

Freedom from Extra Features

I don’t know if you have been through the website of a company that displays a long list of online product designer features. Sometimes, it feels like you are reading a novel. Moreover, plentiful features and functionalities are overwhelming and hard to understand. Thus, all you need to check is that the tool has at least ten robust and well-developed features.

Working around a web to print software might be pretty similar to operating an Android mobile device. Most of the users make use only of the features and functionalities they are comfortable with. If you invest in a complex software, things might get difficult and a lot of your time and efforts will go into providing support to your customers. So, just like we said above, keep your focus on a few features that take care of your end goals.

Adaptability Percentage

This is one of the most important aspects you need to consider. And for that, you might have to keep some figures in mind. Almost 60% of product customization software users report utility level lesser than 5%. Which means 3 to 5% is the percentage of adoption. To get over this, you must ensure that the percentage of usage is much higher as compared to the figures we gave above.

The company you have decided to buy a product designer tool from must ensure that the tool is up to the mark and offers all the functionalities that an end customer might ask for. You can also ask for suggestions, portfolios, content, and collateral from the designer tool providers so that you conduct your marketing activities well.

Scalability & Flexibility

Majorly, there are two types of the web to print platforms. One, which technology companies build and two, which printing companies build. However, every software has their own advantages and perils. Certain product designer tools available in the market have very high rates. These might be affordable for certain companies. But the drawback is, their adoption rates are low due to the complex and intricate features, lack of support, and comprehensiveness.

Find a company that can provide you with the best of both worlds. They should not only be able to take care of the fulfillment on their own but also work with other network partners. Before you jump into investing one of these tools, you must ensure that you get a similar type of scalability and flexibility.

Customer Service Support

Service and support are of vital importance. Not just for e-stores that integrate the tool but also for the end users. Even if the software is easy to use, there are chances that it might generate several numbers of tickets during the initial stages. To get over these issues, you need to ensure that the software providers offer you with ample amount of support as and when needed.

If the need is, you can also undergo the training needed for operating the software before your users start exploiting it. Even after all the training you have had, the customer service staff should be prompt, helpful, and supportive when it comes to solving the issues you face. It’s always better to find a software provider that takes care of most of the tasks including setting up the templates, troubleshooting of UX/UI issues, handling refunds, looking into end-user customer service etc.

If you are new to the world of technology, you might not understand the way in which these software work. So, make sure you ask ample amount of questions, go through the software and its nuances in detail and thereafter go about integrating one of these to your platform.

Some companies also provide ready-made web to print stores to small businesses. They set up everything from the scratch. All you need to do is start selling. Think about it…

To know more about Brush Your Ideas and its products, visit http://customerthink.com/5-quintessential-elements-of-a-product-designer-tool/

Pratik Shah

The Perks of Offering Product Customization through Your Shopify Store

hopify e-store owners are swaggers. They are a clan of people who never had to worry about hiring developers for setting up their e-commerce store, asking them about the status of their website’s progress and haggle over designs.

Pratik Shah

Top 5 Magento 2 online design tool You Can Consider Integrating to Your Website

Best Magento 2 website for years and keep selling the same products year after year. If you have consider these web to print magento product design
we are here to show you the best way to do so. You will have to start providing your customers with personalized products.

Pratik Shah

Evolution and Adaptation of Web to Print Software: The Journey So Far

5 min read

 

Welcome to the era when Amazon, Snapdeal, and Flipkart have made ordering goods as easy as a snap of a finger. Every few days, they come up with new ways of running their business. Today, we will provide you with information about how some major web to print software providers proved that companies can get profits for their print business through their solutions.

Web to Print Success Stories


Let’s look into a success story that took place in the year 2009. Two individuals named Rohan Malhotra and Varun Agrawal wished to have a sweatshirt with their school’s name. They established an Alma matter whose goal was to provide alumni and students with the facility to express their pride in being a part of their respective institutions. To find a solution, they decided to make the most out of the web to print technology.

National Process Label – a Gujarat based National Process Label that specializes in metal labels launched an ecommerce platform for online sales of industrial label solutions. It is growing by leaps and bounds. All the above-mentioned companies along with PrintStop, Vistaprint, and Perfact have implemented Web-to-print solutions in the best way.

The Web to Print Wave


A few years ago, web to print technology was just an FTP site. However, the concept started receiving more popularity as and when ecommerce and commercial printing firms started looking for better revenue streams. Also, it started transforming the experiences of customers by providing them with he much needed personalization in the most effective, user-friendly and cost-effective way.

According to some research studies, 30% of print received online orders globally. In the year 2017, it reached 50%. Which means, that one out of two customers ordered for customized products online. A study by Ernst & Young proved that online buyers in India are no different than the ones in the USA.

Naresh Bordia, the Managing Director of a company named Radixweb and the brain behind OnPrintShop said that “At PrintPack, my company recorded 3,500 walk-ins and 650 meetings with 20 sales confirmation after the show and approximately 30 in process.”

Challenges of Web to Print Adaptation in India


As we all know, the process of the web to print involves absolute automation. However, some entrepreneurs are reluctant to accept it due to factors like costs and resources involved in having an IT team that can continually help with the upgradation and maintenance of the software. The off the shelf software do add a lot of value but they do not provide with the expected ROI.

There are other confusions like whether or not the customers would order online, how they would start with their business, which vendors to deal with and how to go about integration and migration. According to Nidhi Agrawal, one of the authorities at Design N Buy, “One of the biggest challenges that web to print providers face is that they need to offer superior quality web to print software at marginal costs.”

Companies like Brush Your Ideas also offer their customers with SaaS-based solutions so that the customers can access their software remotely through the web and manage it based on the objectives of their business.


Web to Print: Ecommerce Influence


The developers of different print design tools have the experience of integrating multiple payment and shipping gateways in the software. They also provide the clients with the option to choose the technology that suits the best with their platform. Most of these solutions offer secure payment transactions wherein the providers do not collect the payment information but it gathers directly on the payment gateway websites.

The Mobile First Approach


According to a popular venture capital, there are almost 2 billion people who use smartphones having touch screen and internet. With every passing decade, this number is doubling up. (9-11%) This means that print shop owners need to make the most out of this wave in the digital space. They need to make their print shops mobile friendly so that their customers can personalize their products on the go.

However, several ecommerce store owners believe that even after the inclusion of mobile-oriented web to print software, very few of these technologies have been able to solve substantial purposes. There’s a dire need for an all the software to be able to work on mobile-first and also work seamlessly on tablets and laptops.

Concluding Thoughts…


Although the web to print industry has evolved over the years and there is a huge transformation in the way in which we manage data files of customers, it is necessary to understand, analyze, and measure how the print industry has benefitted from it. Through tangible results, we would be able to evolve more and take web-to-print concepts to the next level.

To know more about Brush Your Ideas and its products, visit http://whattheythink.com/news/92828-evolution-adaptation-web-print-software-journey-so-far/