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Pratik Shah

5 Quintessential Elements of a Product Designer Tool

5 min read

If you belong to the ecommerce terrain, the chances of you not knowing about product customization software are quite rare. These days, such tools are more commonly known as Web to Print designer tools. So, what does a web to print tool entail? Is it just a tool that facilitates the users to design, customize and buy personalized products from the internet? Or is it more than that?

Well, if you think that a product designer tool is nothing more than a product, you will find yourself investing thousands of dollars into it. Initially, it would look all nice and fancy with overloaded features. But later, it might disappoint you when it comes to offering what it promised. Some recent studies have shown that the hitches in the implementation of online product designer start with its adoption. And hence, nearly 90% of companies need to change their perspective about product designer tool and see it more as a solution.

If you are looking forward to integrating a product designer tool with your website, you need to ensure that it has certain features. Take a look at some of them given below:

User-Friendliness

Remember the looks you exchange with your friend when someone enters the room? Or the silent smirk you and your partner exchange when both of you find something amusing? Such instances are quite telepathic. If we apply the same phenomenon in the digital arena, it would be known as digital-telepathy. The product designer tool that you integrate with your website should offer the same to your customers.

It should be able to communicate what it wants and enable the customers to design the products with ease. One of the major benefits of any company that integrates this tool is to simplify their marketing activities. When you invest into one of these, have a demo of customization, ordering, payment gateway etc. If the need is, also check the product from the perspective of end users and ask questions. Ensure that no matter how good looking the interface is, it offers ease of use.

Freedom from Extra Features

I don’t know if you have been through the website of a company that displays a long list of online product designer features. Sometimes, it feels like you are reading a novel. Moreover, plentiful features and functionalities are overwhelming and hard to understand. Thus, all you need to check is that the tool has at least ten robust and well-developed features.

Working around a web to print software might be pretty similar to operating an Android mobile device. Most of the users make use only of the features and functionalities they are comfortable with. If you invest in a complex software, things might get difficult and a lot of your time and efforts will go into providing support to your customers. So, just like we said above, keep your focus on a few features that take care of your end goals.

Adaptability Percentage

This is one of the most important aspects you need to consider. And for that, you might have to keep some figures in mind. Almost 60% of product customization software users report utility level lesser than 5%. Which means 3 to 5% is the percentage of adoption. To get over this, you must ensure that the percentage of usage is much higher as compared to the figures we gave above.

The company you have decided to buy a product designer tool from must ensure that the tool is up to the mark and offers all the functionalities that an end customer might ask for. You can also ask for suggestions, portfolios, content, and collateral from the designer tool providers so that you conduct your marketing activities well.

Scalability & Flexibility

Majorly, there are two types of the web to print platforms. One, which technology companies build and two, which printing companies build. However, every software has their own advantages and perils. Certain product designer tools available in the market have very high rates. These might be affordable for certain companies. But the drawback is, their adoption rates are low due to the complex and intricate features, lack of support, and comprehensiveness.

Find a company that can provide you with the best of both worlds. They should not only be able to take care of the fulfillment on their own but also work with other network partners. Before you jump into investing one of these tools, you must ensure that you get a similar type of scalability and flexibility.

Customer Service Support

Service and support are of vital importance. Not just for e-stores that integrate the tool but also for the end users. Even if the software is easy to use, there are chances that it might generate several numbers of tickets during the initial stages. To get over these issues, you need to ensure that the software providers offer you with ample amount of support as and when needed.

If the need is, you can also undergo the training needed for operating the software before your users start exploiting it. Even after all the training you have had, the customer service staff should be prompt, helpful, and supportive when it comes to solving the issues you face. It’s always better to find a software provider that takes care of most of the tasks including setting up the templates, troubleshooting of UX/UI issues, handling refunds, looking into end-user customer service etc.

If you are new to the world of technology, you might not understand the way in which these software work. So, make sure you ask ample amount of questions, go through the software and its nuances in detail and thereafter go about integrating one of these to your platform.

Some companies also provide ready-made web to print stores to small businesses. They set up everything from the scratch. All you need to do is start selling. Think about it…

To know more about Brush Your Ideas and its products, visit http://customerthink.com/5-quintessential-elements-of-a-product-designer-tool/

Pratik Shah

Evolution and Adaptation of Web to Print Software: The Journey So Far

5 min read

 

Welcome to the era when Amazon, Snapdeal, and Flipkart have made ordering goods as easy as a snap of a finger. Every few days, they come up with new ways of running their business. Today, we will provide you with information about how some major web to print software providers proved that companies can get profits for their print business through their solutions.

Web to Print Success Stories


Let’s look into a success story that took place in the year 2009. Two individuals named Rohan Malhotra and Varun Agrawal wished to have a sweatshirt with their school’s name. They established an Alma matter whose goal was to provide alumni and students with the facility to express their pride in being a part of their respective institutions. To find a solution, they decided to make the most out of the web to print technology.

National Process Label – a Gujarat based National Process Label that specializes in metal labels launched an ecommerce platform for online sales of industrial label solutions. It is growing by leaps and bounds. All the above-mentioned companies along with PrintStop, Vistaprint, and Perfact have implemented Web-to-print solutions in the best way.

The Web to Print Wave


A few years ago, web to print technology was just an FTP site. However, the concept started receiving more popularity as and when ecommerce and commercial printing firms started looking for better revenue streams. Also, it started transforming the experiences of customers by providing them with he much needed personalization in the most effective, user-friendly and cost-effective way.

According to some research studies, 30% of print received online orders globally. In the year 2017, it reached 50%. Which means, that one out of two customers ordered for customized products online. A study by Ernst & Young proved that online buyers in India are no different than the ones in the USA.

Naresh Bordia, the Managing Director of a company named Radixweb and the brain behind OnPrintShop said that “At PrintPack, my company recorded 3,500 walk-ins and 650 meetings with 20 sales confirmation after the show and approximately 30 in process.”

Challenges of Web to Print Adaptation in India


As we all know, the process of the web to print involves absolute automation. However, some entrepreneurs are reluctant to accept it due to factors like costs and resources involved in having an IT team that can continually help with the upgradation and maintenance of the software. The off the shelf software do add a lot of value but they do not provide with the expected ROI.

There are other confusions like whether or not the customers would order online, how they would start with their business, which vendors to deal with and how to go about integration and migration. According to Nidhi Agrawal, one of the authorities at Design N Buy, “One of the biggest challenges that web to print providers face is that they need to offer superior quality web to print software at marginal costs.”

Companies like Brush Your Ideas also offer their customers with SaaS-based solutions so that the customers can access their software remotely through the web and manage it based on the objectives of their business.


Web to Print: Ecommerce Influence


The developers of different print design tools have the experience of integrating multiple payment and shipping gateways in the software. They also provide the clients with the option to choose the technology that suits the best with their platform. Most of these solutions offer secure payment transactions wherein the providers do not collect the payment information but it gathers directly on the payment gateway websites.

The Mobile First Approach


According to a popular venture capital, there are almost 2 billion people who use smartphones having touch screen and internet. With every passing decade, this number is doubling up. (9-11%) This means that print shop owners need to make the most out of this wave in the digital space. They need to make their print shops mobile friendly so that their customers can personalize their products on the go.

However, several ecommerce store owners believe that even after the inclusion of mobile-oriented web to print software, very few of these technologies have been able to solve substantial purposes. There’s a dire need for an all the software to be able to work on mobile-first and also work seamlessly on tablets and laptops.

Concluding Thoughts…


Although the web to print industry has evolved over the years and there is a huge transformation in the way in which we manage data files of customers, it is necessary to understand, analyze, and measure how the print industry has benefitted from it. Through tangible results, we would be able to evolve more and take web-to-print concepts to the next level.

To know more about Brush Your Ideas and its products, visit http://whattheythink.com/news/92828-evolution-adaptation-web-print-software-journey-so-far/

 

Pratik Shah

5 WooCommerce Product Designer Plugins That Rock the Market!

5 min read

Afree plugin. Enables e-commerce store owners to sell an array of products. Powers more than 30% of online stores with endless flexibility. And last but not the least comes with plenty of plugins and extensions. Yes, we are talking about WordPress. When it comes to having a better turn over and low investments, WooCommerce is an ideal choice amongst the e-commerce store owners of today.

So, let’s say you set up a WooCommerce Store and start selling. After some years, you will reach a place where you will have to stand out from your competitors. And to do that, you will have to start selling personalized merchandise by integrating custom product designer to your store. This is when a WooCommerce Product Designer tool might come of help.

Today, we will acquaint you with 5 WooCommerce Product Designer Plugins that rock the market. Let’s take a look:

Brush Your Ideas

The product of one of the most popular web-to-print solutions– Brush Your Ideas WooCommerce Custom Product Designer is a perfect tool if you want your customers to create customized products with aesthetically pleasing designs. If you visit the website of Brush Your Ideas, you will be able to know about the features and functionalities of the design tool in details. The tool is mobile responsive and helps you to create a product design at every step.

Brush Your Ideas tool is also available for other platforms like Magento, Shopify, PrestaShop, PHP and OpenCart and helps with the personalization of an array of products with printable surfaces.

Designer Suite for WP

Product of Orion, a company that designs WordPress plugins, Designer Suite for WP helps the customers of e-store owners to create business cards, t-shirts, and other prints with ease. It comes with a templating system that enables one to create unique designs in few clicks. If you want to set up your own fonts including TTF files, it is also possible to do so. The best part about this plugin is that it is compatible with WPML and you can easily translate it into the language of your choice.

Designer Suite for WP tool offers a section named documentation and tutorials wherein one can go through the user manual, tutorials and FAQs related to the product and how it works.

Customily

Customily is a perfect way to help your customers to design a product of their choice by adding custom images and text. After the customers have designed the product, they can have an online preview of high resolution and ready to print files. If you want to expand your product catalog and get loyal customers, you can consider integrating Customily to your WooCommerce store. Moreover, it comes with the social integration feature that enables your customers to share their stories behind the creation.

If you want to lessen your overall production time and costs by offering the information to manufacturers right from your store, you can consider integrating this Custom Product Designer to your store.

Fancy Product Designer

As fancy as its name, this product designer tool works for both, WordPress and WooCommerce. It enables the customers of e-store owners to design photo frames, business cards, bottles, calendar, phone cases, shopping bags etc. with ease. The tool that addresses itself as the number 1 Product Designer Plugin for WooCommerce, enables users to load customizable products with ease using Load a different customizable product by selected variation. In case your customers want to make last minute changes after placing an order, they can also re-edit customized products from the cart.

Apart from WooCommerce and WordPress, Fancy Product Designer Works on platforms like Shopify and jQuery. The company also provides the facility to customize the tool based on your choices.

Design N Buy

Design N Buy is an ideal tool for the new-fangled ecommerce store owners. All you need to do is purchase the license of this WooCommerce Product Designer, integrate it with your WooCommerce store, and get going. It also enables you to design the web-to-print workflow based on which your tool will work and enable your customers to design the product of their choice. Some of its features and functionalities are quite similar to Brush Your Ideas and can give a tough competition to it.

After you have integrated the tool, Design N Buy also looks into bug fixing, performance monitoring, server updates, security issues, and regular maintenance of features.

Concluding…

We didn’t want to create pre-conceived notions about the above-given products by mentioning their price and packages. And that’s the reason why we have mentioned the ways in which the above given WooCommerce custom product designer plugins can add value to your e-store. You can find out about these products and their features in detail by visiting their website. Conduct research and ensure that you buy the best in the market!

Pratik Shah

Top 5 Magento 2 T-shirt design tools You Must Know About!

4 min read

Gone are the days when fashion designers used to design attires! It shouldn’t come as a surprise if you hear things like “Hey, isn’t this t-shirt really cool? I designed it!” Thanks to the t-shirt printing software that ecommerce store owners integrate with their website; the customers can create the own version of their t-shirt by including quotes, images, clipart, designs and more.

If you are an ecommerce store owner mulling over adopting a t-shirt making software, we are here to acquaint you with the best tools available in the market. Let’s know about all of them in detail:

Brush Your Ideas

This tool is gaining a lot of attention in the market from t-shirt e-store owners for its user-friendliness and platform compatibility. Built using the mobile-first approach, it enables the customers of e-store owners to create designs on their t-shirts while they are on the move. It also works on products like mugs, diaries, gifts, shoes, stationery, gadget covers etc.

Apart from the personalization tool it provides, it offers the facility to set up a web-to-print e-store from the scratch. For those finding it difficult to implement print production cycles, it offers with the complete web-to-print ERP solution. Quite versatile with features and functionalities, the tool keeps evolving and is currently available in Magento 1, Magento 2 and WordPress.

Zakeke

Zakeke is an innovative t shirt design program based on cloud platform using which the t-shirt e-store owners can customize t-shirts in 2D and 3D. Once you install the plugin from Zekeke’s website, it will enable you to configure and select the products that your customers need to customize. You can specify the customizable sections, printing techniques as well as the pricing policies based on the orders.

Zakeke enables the users to upload 3D model in object format so that the users can have a 3D preview of customization. Also, Zekeke’s stores all of merchant’s data on the cloud so that the merchant doesn’t have to worry about the space required for designed products. Once the product is customized, the merchant can download the product’s file from Zakeke engine for printing.

Advance Product Designer

Another Magento 2 t-shirt designer tool, it is quite similar to Brush Your Ideas. This tool is available for you to buy on the website of AppJetty, a popular extension e-store based in India. Your customers can make use of this fully responsive tool on an array of gadgets including laptops, tablets, mobiles etc. Advance Product Designer supports multiple printing methods like DTG printing, hot printing, silk screen, screen printing etc.

This Magento 2 based software entails a clipart library of more than 10,000 SVG graphics using which your customers can get an inspiration for their t-shirt design. There’s also an option of social media sharing through which your customers can design a t-shirt from the scratch and upload it on their favorite platforms including Instagram and Facebook.

Magento Product Designer Canvas

One of the most popular products of the company named MageBay, Magento Product Designer Canvas offers product personalization not just for t-shirts, but also for products like business cards, brochures, phone cases, magnetic signs, photo frames, stickers etc. It comes with long listed features for administrators, end users (customers) as well as developers.

Magento Inc has verified this product for safe and standard source code. Moreover, you can set up the product in 3 easy steps. You can go through the features in detail by visiting MageBay’s website or watch the live demo of product to understand more about it. If you are a large t-shirt selling online business looking for a good quality Magento 2 T-shirt Designer Tool, Magento Product Designer Canvas could be a good option.

Aitoc Custom Product Designer

Last but not the least, this custom product designer enables the customer of your t-shirt e-store to get creative and come up with personalized prints. Once the customer designs a t-shirt, it creates print-ready file in the backend. Features wise, this tool is quite similar to the above-mentioned ones. It is a mobile optimized tool and would be offering social media integration soon.

Wrapping Up…

We hope this tour of Magento 2 t-shirt design tools gave you good insights about the kind of purchase you want to make. The software that you choose depends on a lot of factors including whether or not you have a website based on Magento 2 platform, whether or not you have a printing facility and more. Apart from these factors, you must ensure that the tool

  • Is mobile responsive
  • Has a User-Friendly Interface
  • Is customizable
  • Works with different printing formats
  • Is compatible with Magento 2 platforms
  • Has a feature-rich library

Pratik Shah

Things You Need to Check Before Striking Deal with a T-shirt Printing Partner

4 min read

Having a t-shirt business comes with a lot of challenges. Especially, when you are a startup and sell t-shirts online. There are a lot of things you need to deal with. Whether your website works properly or not, what are the preferences of your customers when it comes to t-shirts etc. These days, a lot of t-shirt store owners integrate a t-shirt design tool with their website using which, their customers can design t-shirts of their choice and order them online.


For several startups and SMEs, investing into a t-shirt design software asks for a certain amount of investment. Due to which, they cannot have a printing facility of their own or print the t-shirts by themselves. They need to get in touch with a t-shirt printing partner who can obtain the print-ready files from the e-store owners and print t-shirts in bulk and otherwise based on their requirements.

If you are one of these e-store owners looking for a t-shirt printing partner, we have come up with a checklist for you to go through before you strike a deal with them. So, without further delay, let’s try to know about what all you need to check:

Quality Comes First

Aristotle, the Greek philosopher said, “Excellence is a habit”. I would further say that excellence is more of a feeling that one gets after the product or output receives appreciation from the buyers. Any sale isn’t just about delivering the customer with the product and get it done with. Let’s say your customer designs their dream t-shirt using your t-shirt design software, and your printer ends up doing a bad job. In such a case, it can create a bad impression on the part of your brand.

Some printers use poor methods to print t-shirts which will make your customers feel like they are wearing an uncomfortable and cheap badge on their t-shirt. They also use a lot of ink to make up for poor quality craftsmanship. Ensure that you do not accept this kind of work.

Attention to Details

The little things. Yes, they do matter. Customers who look for personalization have become very peculiar about the font, design, image, quotes and even the color outline of the t-shirts they have designed. In case you fail to render them with the exact design, you will disappoint them. Also, sometimes the print-ready file lacks clarity in terms of spelling and color combination resulting into illegible print.

To avoid an issue like this one, you can request your customers to resend the file in another format or choose different color combination. Don’t suggest too many changes and ensure that the t-shirt design tool accepts all kind of print ready files. Thereafter, work with your t-shirt printing partner and ensure that the print t-shirt exactly in the way your customer wants.

Uniformity Matters

When you strike a deal with a t-shirt printing partner who provides you with t-shirt printing on yearly, quarterly or monthly basis, it is important to check that they maintain the consistency of the production. For example, if a certain corporate places regular orders with you, you need to provide them with t-shirts on regular basis. In such a case, you must ensure that there are no visible variations in the corporate colors.

So, how can you ensure that your t-shirt printing partner copes with the consistency you are looking for? Well, you need to keep a record of orders, the type of printing techniques you want the printers to use and define the style of t-shirts you want. A t-shirt design software can help you do that. An experienced t-shirt printer will consider parameters like room temperatures before printing t-shirts so that they can keep the quality of production consistent.

It is always good to rely on a company that can provide you with superior quality t-shirts for all occasions. Right from the ones suited for events, parties, corporates and of course, individualistic. The company that you strike a deal with must have good amount of experience in printing t-shirts and a portfolio you can rely upon.

Pratik Shah

Top 5 Magento 2 Product Designer Tools You Can Consider Integrating to Your Website

5 min read

“If you want something new, you have to stop doing something old.” – quotes Peter Drucker, a popular Management Consultant and author. But, there are two problems with the people who dislike changes. One, they are too comfortable with the old. And two, despite of the fact that they have chosen to stick to the old ways of doing things, they keep bickering about it. Quite ironic, isn’t it?

The same applies to the e-store owners who have put up a Magento 2 website for years and keep selling the same products year after year. If you are one of them, there’s bad news and good news. The bad news is, that you can’t keep doing the same if you want to make good sales. And the good news is that, we are here to show you the best way to do so. You will have to start providing your customers with personalized product
 

When we say personalized products, we do not mean the products already available on your store rendered with a twist. We mean, one-of-a-kind personalized products. The ones they can create and conceptualize on the web using a product designer tool. If you have a Magento 2 Product Designer, you can help your customers design the product of their choice the way they want. But with so many Magento 2 compatible tools available in the market, the biggest dilemma is, which one to go for. To help you ward off confusions pertaining to the same, we have come up with:


Top 5 Magento 2 Product Designer Tools You Can Consider Integrating to Your Website:

  1. Brush Your Ideas

Known as a holy grail for ecommerce store owners, Brush Your Ideas has gained a lot of popularity amongst the e-store owners that are into selling personalized t-shirts, business cards, posters, gadget skins, mugs etc. Although it is a platform independent Magento 2 web to print extension, it works with other platforms like WordPress, Shopify, PrestaShop, Php and more.

Given below are some of the features of Brush Your Ideas that makes it one of the bestselling tools available in the market today:

  • Mobile Responsive

  • Suits every purpose, product anatomy and functionality

  • Comes with an additional feature named – Hot Folder

  • 1000+ clipart, Rich library of texts, images,

  • Ready to use templates

  • Layer Management Feature

  • Works with all printing styles

  • Social Media Upload

You can check out the features of design tool in detail by visiting the website of Brush Your Ideas.

  1. Advance Product Designer

Quite similar to Brush Your Ideas, Advance Product Designer is a product of AppJetty, available for both Magento 1 and Magento 2 e-store owners. The best part about this extension is that it comes with extremely user-friendly front-end and backend features. Again, this extension works with all kinds of products having a printable surface including t-shirts, gifts, cards, signs & posters etc. The company provides visitors with the live demo of how the product works.

But before you take a demo, here are some of its briefly mentioned features which you might like to inculcate in your website:

  • Image Editing

  • Free Clipart Library

  • Personalized Image Upload

  • Clipart Customization

  • Design Side Management

  • Multiple Design Areas

  • Pre-Loaded Templates

  • Object Grouping

  • Layer Management

  • Smart Search

This product comes with a mobile app add-on for the ecommerce store owners to provide their customers with a product customization app.

  1. Product Designer Pro

If you are looking for a Magento 2 Product Designer Software that helps you to boost sales, enhance productivity and offer superior quality printing service, Product Designer Pro might work well for you. Using it, your customers can personalize a range of products and buy the prints online.

Take a look at some of its features given below:

  • Designing feature with different fonts, patterns, background, shapes etc.

  • Upload photos on Social Media

  • Generate QR Code

  • 15000 clipart in SVG format

  • Product Design Templates

  • 300 dpi output

  • Supports PDF, PNG, SVG

You can check out the detailed features of this tool by visiting the website.

  1. CMSmart Product Designer

For the ecommerce store owners willing to provide an excellent user experience to their customers CMSmart is a good choice. It enables customers to design the images of their choice on the product of their choice the way they want. After designing, they can preview the design as to how it looks on the product. This module works with all kinds of 3rd party extensions.

Here are some of its noteworthy features:

  • Facility of adding images and customizing them

  • Provision of adding QR code function

  • Design preview option

  • Mobile-friendly user interface.

The company also provides other ecommerce solutions. This product is available for both Magento 1 and 2 e-store owners.

  1. Zakeke Interactive Product Designer

 

If you are looking for a cloud-based tool that helps you to provide live product customization through your Magento 2 store, this Magento 2 Product Designer would be a good addition. It helps you to sell mobile cases, apparel, promotional gifts, merchandising and helps you to customize it with logos, images, text and other clipart.

Some of the features that make this Magento 2 product designer software worthy of investing into are:

  • Multi-currency and multilingual features that work in any country

  • Range of cost options based on printing methods

  • Supports PNG, PDF, SVG, AutoCAD DXF formats

  • Comes with Image filters

  • Unlimited Storage facility

  • Cloud service with live synchronization with Magento 2 store

Zakeke enables the Magento 2 website owners to configure up to 25 products for live customization.

This was a brief glimpse to some of the bestselling Magento 2 web to print extensions available in the market today. However, each one of these come with their own set of advantages and drawbacks. So, before you make an investment, conduct thorough research as to whether or not they meet with your current set of objectives.

 

Pratik Shah

Web to Print Software Hunt: How is It Similar to Finding a Partner for Marriage?

4 min read

 

What do you look for in a partner when you get married? Loyalty? A certain level of commitment? And above all, compatibility. For the past few years, the ecommerce companies have witnessed a drastic change in their renderings and a rapid momentum towards personalization. And this has become possible by the inclusion of web to print software to their website.

But to be able to find ‘The One’ or the right online print shop software has been quite challenging for the e-commerce store owners. So, we decided to compare searching for the right print software to hunting for a partner for marriage and provide them with a clearer perspective as to why they want what they want.

Finding Traits That Entice

Qualities or definition of what is right for oneself differs from person to person. Are you looking for someone who is outrageous, bold, and wild? Or someone more mellow and wise? The same stands true when you go for buying a print software. You need to be aware of what peculiarities you are looking for.

First and foremost, the software should be compatible with your ecommerce platform. So, figure out whether the software in question works with Magento, WordPress or Shopify platform. Thereafter, look into the products that you sell. Is the web-to-print system compatible with all kinds of products that have a print-friendly surface? If you find a satisfactory answer to these questions, you might be good to go.

Setting Realistic Expectations

Unless you are someone with looks and charm to die for, you can’t have people swooning over you. And hence, you must set realistic expectations from someone you wish to marry. Similarly, as a buyer, you must remember that some vendors set high expectations while selling the software to you. But if you believe that it is going to be a smooth journey after integrating the software, you might get disappointed at a later stage.

Just like you would gradually try to understand the needs and expectations of your partner more after you start living with them, you can learn the nuances of your software and its working once you have integrated it with your platform. It is good to have a clarity of what exactly you are looking for. But being open enough to learn, change and grow with the print software training you receive from the vendors can help you go a long way.

Communicating and Evolving

A real relationship is when you have a say or opinion in the decisions that you make. After you have received the knowledge about the software and its working, you need to find out if it suffices your particular needs. For example, it might not have a feature that your e-store often needs; or might have one which you do not need at all.

During such times, you need to communicate with your vendor and ask them to provide you with whatever customization and support you need. By providing feedbacks or communicating clearly, you would be able to enhance your software and attract a greater number of customers. Check out the features and functionalities other web-to-print vendors offer and ask your providers if they would be able to provide you with the same.

Happily, Ever After…

The above-mentioned 3 traits are a must whether you are looking for a partner to get married with or a buying an online print shop software. And just like every other relationship, you should definitely not settle for less than you deserve. However, a little maturity, a bit of patience and a whole lot of acceptance can help you go a long way and be happy with the relationship.

Also, just like try to know more about your potential partner from the common links you have, you can get testimonials and reviews about the web-to-print software from the past customers and find out whether they faced any glitches while working with them. It will give you more clarity in terms of seeing the future of your business after you integrate the software. We wish you a happy marriage!

 

Pratik Shah

Things You Must Do Before and After Starting an Online Fashion Store

4 min read

I love new clothes. If everyone could just wear new clothes every day, I reckon depression wouldn’t exist anymore.” ― Sophie Kinsella, Confessions of a Shopaholic.

 

Imagine selling to an audience like the one above. Isn’t it a lot of pressure when you are the ultimate destination for people who have lost their jobs, are struggling with failed relationships and undergoing identity crisis? If you are thinking about diving into the world of fashion, it sure does come with a lot of pressure and expectations. Also, it doesn’t suffice having a chic looking website selling the latest fashion online. You need to spruce up things with the amalgamation of fashion and technology.

 

Now, when I refer to an amalgamation of fashion and technology, it means, you can perhaps consider integrating an apparel design software to your website and enable your customers to suggest designs and patterns using which you can create an original piece of attire for them. Be it a gown, a skirt or a dress. Or, let them see how a particular attire will look on them. It could be any technology that helps your e-store stand out from the competitors.

 

Above given was just an example. In case you are planning to become a fashion entrepreneur, this article will provide you with some useful insights on things you must do before starting an online fashion store.

 

 

Identify Your Audience

Would you be selling to the Asian community or an American one? What age groups do you sell to? Do you know about the types of attires they would choose to buy? Are they too picky or flexible? You must mull over these questions before you start selling.

 

Also, you must get an understanding of the style your audience prefers and what kind of struggles they go through while choosing clothes for themselves. It will bring a lot of clarity as to what kind of clothes you want to start selling and whether or not to integrate an apparel design software or not.

 

Inspire by Offering Personalization

Having designers and stylists that work for your fashion line is great! However, attire lovers do wish your e-store had a fashion scrapbook which had a library of fashion pieces from them to choose from. This way, they would be able to research, discover and zero on the style they prefer.

 

If you want, you can also get a custom cloth design software made which offers them with an option to find their favorite fashion, share it with other users and create their own style. This, followed by an attire designing contest judged by a fashion icon would work wonders for you!

 

Marketing Is Must

Before and after you launch your attire estore, it is important to market your fashion line to the fullest. To do that, you can make the most out of influential marketing and find fashion influencers to endorse your e-store and its products. You can also gift them new renderings from your e-store every season.

 

Create a page on Facebook, Instagram and Snapchat and introduce each piece of attire with a creative caption. Tag your customers and feature them in your weekly magazines. Once the word spreads, you are sure to attract more customers to your e-store.

 

Above given are some of the basic steps that you must follow before and after you have launched your e-store. Apart from that, you must find time to self-reflect as an entrepreneur and find out what is not working for your business. Once you recognize it, you would be able to better your sales. What are your opinions on the above points? Feel free to share with us.

https://www.brushyourideas.com/web-to-print-solutions/

Pratik Shah

ID Card Design Software: Creating Success Stories for Stationery E-Store Owners!

4 min read

Identification defines us. It reflects what we are and what we do. This stands true especially for the people who live highly professional lives. Whether walking through the corridors of their corporate office or conversing with someone in the lift, you will often see them exchanging id cards. Such people are quite conscious of what kind of image they create. Afterall, it can make or break the impression of their business.

 

Now, let’s go back to the making of id cards a few years ago. It was a prolonged process of approaching a card and logo designer, mulling over designs, shortlisting and then finalizing on one of the designs. Next, followed an appointment with a printer, getting the budget, and getting your card printed. And the end of it, that streak of dissatisfaction on the face! If you are into the business of selling id cards, you must be aware of the above scenario.

 

If you are still into providing id cards or other stationery offline, guess what? It’s time to move online. And let’s say you did. Well, that alone doesn’t suffice! You also need to provide your customers with the freedom to design cards on their own. By doing so, you can ensure that they end up buying with a smile on their face. The question is, how? The answer is simple. You need to integrate an id card design software with your website.

 

But before you go about doing that, let us check out the success story of a brand that started off on a small scale and is now an epitome of online card designing e-store for aspiring e-retailers.

 

Vistaprint: The Success Story

The founder of Vistaprint, Robert Keane, laid the foundation of Vistaprint with the goal to provide small business owners with customized and printed products. Him along with his team, developed a technology that renders id cards and other stationery of good quality at cost-effective rates. Now, after almost 2 decades, it stands out to be one of the front runners providing not only customized id cards; but also mugs, t-shirts, marketing collaterals, signs and posters, photo gifts and more.

 

You too, can write your success story…

After reading the success story given above, you might say, “I do not have the time, resources and the budget to build an e-store like Vistaprint.” Well, the good thing is, you don’t really have to. All you need to do is approach a company that provides id card design software and integrate the software with your website. Of course, after knowing the features and functionalities it entails. Also, you need to ensure that the software you invest into is compatible with your website’s platform.

 

When it comes to web-to-print solutions, you can find several options available in the market. Some companies also develop, design and set up the entire website for you (along with the integration of web-to-print tool). In other words, a full-fledged, ready to sell, web-to-print store.

 

And let’s say you have already invested in a tool like that and face certain glitches when it comes to managing a print production cycle. Rest assure, you can also go for a web-to-print ERP that will take care of all your needs and ensure that all the steps involved in the designing and printing go smoothly. The choice is yours’.

 

Things to Keep in Mind Before You Invest into an ID Card Design Software

  1. Must be platform independent and easily integrable with platforms like Magento, WordPress, PrestaShop, Shopify, PHP and more.

  2. The software should be mobile first or device responsive, keeping the convenience of modern customers in mind

  3. Should have a user-friendly interface

  4. Should entail good quality templates, designs, fonts and logo

  5. Must be compatible with different print ready files and formats

  6. It should be able to print the design clearly and precisely on all printable surfaces

 

We hope that this article will help you take better decisions for your stationery e-store. Do you currently use one with your e-store? Feel free to share with us! https://www.brushyourideas.com/card-design-software/

Pratik Shah

What Does Generation Z Expect Out of Online T-Shirt stores?

5 min read

Generation Z…the most independent generation we have ever witnessed! The batch that snapchats every moment of their life, hashtags everything they stumble upon, and grows weird nails. The best part? They are blatantly themselves. And the worst? You can’t ask them ‘to do’ anything. Selling t-shirts to a generation like this is a challenge. They will not settle for anything less than what they want.

If you sell t-shirts online, there might have been times when someone from this cohort ended up asking you for a wacky t-shirt design. And worse, you had to say “no”. In case you haven’t met with a challenge like this, you might face one in the future. Let’s not complain that the sales have hit the bottom. Let’s get selling t-shirts to Generation Z. Let’s find out how:

A Personalized Experience

“To each his own.” Generation Z takes this quote too seriously. Also, they want to be valued. Whether you have an offline store or an online one; you must understand their preferences and recommend them with a t-shirt that adheres to their choices. Let’s say you do that. And still they aren’t happy. Either they smirk over the design or the shade of color doesn’t appeal to them.

During such times, you need to provide the tech-needy (not tech-savvy) generation with a t-shirt design software. A tool which is user-friendly, cool, and helps them create personalized experiences by themselves. And If you are a pro-active t-shirt seller, you can ask them to join your page on social media, follow them or giveaway prizes for wearing the personalized t-shirt bought from your e-store. Think about it…

A Quickity Quick Checkout

In 2016, a research study by E-marketer had proved that Millennials carry 200$ Billion in Annual buying power. With Generation Z in 2018, the figure has almost doubled. And you sure do not want to give reasons for a generation like this one to abandon your carts! So, the trick is to enable them to checkout with the items at the earliest.

Generation Z wouldn’t mind spending time designing the t-shirt they want with your t-shirt design software. But ask them too many questions and you would ward them off! In that case, do whatever needs to be done to keep them coming back to your e-store. Provide pre-filling forms that ask for minimal typing, offer better payment experiences through user-friendly process and retain them.

Social Media Sharing

A study by RetailDIVE says that social media influences 80 % of Gen Z purchases. Like I mentioned earlier, the generation of today loves to shout out everything they have done, bought or eaten. So, after they have finished designing the t-shirt of their dreams with your t-shirt design tool, they would want to flaunt it on their favorite social media platforms. And you sure can let them do that.

All you need to do is integrate a t shirt design tool that provides social media sharing options. Also, just sharing is not enough. You need to keep motivating them to buy from you. For which you can consider creating a story by tagging them, sharing their creations on your page or offer them with discounts. Whether they are into Facebooking, Snapchatting or Instagramming, you need to bring a smile on their face.

Aesthetically Pleasing E-Stores

All said and done, it turns out that anything that is not visually appealing doesn’t work for today’s generation. Which means, apart from updating your t-shirt e-store with a cool technology, you also need to have a website that looks great and is mobile responsive. Gen-zers loves aspirational browsing through their mobiles. So, they might not end up buying the t-shirt they want.

They might create a collection of their favorite t-shirts, ask opinions of their friends and think of buying them when they have their finances managed. According to a popular retail consultancy named Fitch, contrast and color entice Gen Z a lot and they go by these elements before they start exploring. Whatever you do, just make sure that the design of your t-shirt e-store is not off putting and the t-shirt collection that you display on your website is creative. ‘Cause it turns out that Generation Z DOES judge a book by its cover.

We hope you had a good time knowing about the preferences of current generation and the psyche they carry when it comes to shopping for t-shirts online. In case you are considering to integrate a t-shirt printing software with your website, you must make sure that it is compatible with the platform that you have. It’s time to make the t-shirt selling business scalable and creative!  https://www.brushyourideas.com/t-shirt-design-tool/